A WhatsApp link lets anyone start a chat with you by clicking a URL — no need to save your number first. Whether you run a shop, agency, or freelance business, a wa.me link is one of the fastest ways to turn website visitors into conversations.
What is a WhatsApp link?
A WhatsApp link uses the format https://wa.me/PHONENUMBER. When someone clicks it, WhatsApp opens with your number ready to message. You can also add a pre-filled message:
https://wa.me/923001234567?text=Hello%2C%20I%27d%20like%20to%20learn%20moreStep-by-step: create your link
1. Format your phone number
Use the international format without the + sign or leading zero. For example:
- Local:
03001234567 - WhatsApp format:
923001234567
Use our free Phone Number Formatter if you’re unsure.
2. Build the wa.me URL
Combine your number with the base URL:
https://wa.me/9230012345673. Add a custom message (optional)
Append ?text= followed by your URL-encoded message. This pre-fills the chat box so customers know what to say.
4. Test and share
Open the link on your phone to confirm it works, then add it to your website, Instagram bio, email signature, or business card.
Create a link instantly
Use the free WhatsApp Link Generator on WaURL — enter your country, phone number, and message, then copy your link or download a QR code.
Where to use WhatsApp links
- Website — Add a “Chat on WhatsApp” button to your homepage or contact page
- Social media — Put the link in your Instagram, Facebook, or LinkedIn bio
- Email signature — One click from any email you send
- Printed materials — Flyers, menus, product packaging, and business cards
- Ads — Use as the call-to-action in Facebook or Google ads
Tips for better results
- Keep pre-filled messages short and friendly
- Include your business name in the message so you know where the lead came from
- Pair your link with a QR code for offline marketing
- Use different pre-filled messages for different campaigns to track intent
FAQ
Do I need WhatsApp Business? No. wa.me links work with regular WhatsApp and WhatsApp Business.
Is it free? Yes. Creating and sharing wa.me links costs nothing.
Can I change the message later? The link message is set in the URL. Generate a new link if you want a different default message.