The first message you send a new WhatsApp contact sets the tone for the entire relationship. A good welcome message is fast, friendly, and moves the conversation forward.
Why welcome messages matter
- First impressions happen in seconds on WhatsApp
- A good welcome message qualifies the lead immediately
- Sets response time expectations
- Reduces back-and-forth by asking the right questions upfront
General business welcome
Hi! Thanks for messaging [Business Name]. We’re happy to help. What can we assist you with today?
Service business welcome
Hi! Thanks for reaching out to [Business Name]. To give you the best recommendation, could you tell us: 1) What service you need, 2) Your preferred date, 3) Any specific requirements?
E-commerce welcome
Hi! Welcome to [Store Name]. Are you looking for help with a specific product, an existing order, or something else? We’re here to help!
Restaurant welcome
Hi! Thanks for contacting [Restaurant Name]. Would you like to place an order, make a reservation, or ask about our menu?
Real estate welcome
Hi! Thanks for your interest. Are you looking to buy, rent, or sell? And which area are you interested in?
After-hours welcome (away message)
Thanks for messaging [Business Name]! We’re currently closed. Our hours are [hours]. We’ll respond first thing when we open. For urgent matters, call [phone number].
How to automate welcome messages
On WhatsApp Business, set a greeting message that sends automatically when someone messages you for the first time or after 14 days of inactivity.
- Open WhatsApp Business → Settings → Business tools → Greeting message
- Enable and paste your welcome template
- Set recipients: “Everyone” or specific contacts
Tips for better welcome messages
- Keep it under 3 sentences
- Ask one clear question to move the conversation forward
- Include your business name for recognition
- Set time expectations if you can’t respond instantly
- Personalize when possible — use the customer’s name if known
Pair with a strong entry point
Your welcome message only works if customers find you. Create a WhatsApp link with a pre-filled message and share it on your website, social media, and marketing materials.
For more templates by industry, see our guides for restaurants, real estate, and salons.